Tell Me About Ezoic Levels…
How are visits and revenue calculated?
Ezoic uses the previous month’s total visits and total revenue from all the sites active within a publisher’s Ezoic account.
If a publisher is creating a new account and adding a site to Ezoic for the first time, we’ll automatically calculate the site’s traffic based on estimates from 3rd-party databases.
If a site is eligible for Access Now (less than 10,000 visits), it’ll be assigned immediately and be able to begin the onboarding program offered inside of Access Now.
If a site is estimated to have above 10,000 visits, we’ll add it to the appropriate level during onboarding and integration. Sites will see level pending prior to assignment and can expect appropriate onboarding channels and resources to become available to them automatically after signing-up.
Will a site earn more revenue at higher levels?
Yes. In fact, Ezoic guarantees that sites using Ezoic Monetization will be able to earn more ad revenue using Ezoic, and our technology, at their respective level than they could without Ezoic.
Sites can use Ezoic’s Traffic % settings to split-test traffic vs. any other form of “ad stack” or ad services/products. This is the only way that visits, ad density, and other comparisons can be made apples to apples. This ensures sites always earn the maximum revenue available according to their preferences in a data-driven way that always aligns with a publisher’s best interests.
How does Ezoic determine if a site is eligible for visit and revenue requirements reserved for Ezoic customers vs. non-Ezoic publishers (new accounts)?
Ezoic accounts that have had a site active for more than 90 days are eligible for Ezoic customer requirements. This includes accounts that may not currently be active or may not currently have sites integrated.
Only brand new Ezoic accounts will be subject to non-Ezoic customer requirements until they reach 90-days active with Ezoic.
What if a site/account uses Ezoic for 90-days, then is it eligible for Ezoic customer visit and revenue requirements?
Yes. After any account (new or old) has a site active and integrated for at least 90 days, it is eligible for level requirements reserved for Ezoic customers.
What onboarding resources are available for new sites?
Site’s with visits equal to those associated with Level 2-4 may see level pending prior to receiving contact from dedicated onboarding teams and specialists to assist. Level 1 sites will be automatically provided with onboarding resources available to them shortly after sign-up.
If a site is in Access Now, when will they be graduated into Level 1?
Ezoic will detect when an account meets the necessary criteria for Level 1 and automatically transition their account into Level 1 once they have at least one month fulfilling the minimum Level 1 requirements.
What if an account is assigned the wrong level?
In most cases, Ezoic is able to appropriately assign all accounts the correct level since total revenue and total visits are recorded and available for the previous month within Ezoic.
If a site believes this is incorrect, they can apply to a higher level in their Levels Dashboard even if Ezoic has not detected that they are eligible.
Ezoic provides an open text box in the levels application for additional details and information to explain why a publisher believes they are in the wrong level. Currently, sites can only apply once for a level upgrade prior to being detected as eligible at each level.
Will accounts move down a level if they fall below requirements?
Not immediately. If a site has their total visits and total revenue for fall below the minimum requirement for their level (for the previous month), Ezoic will notify the publisher that they’ve fallen below the requirement.
If an account has not removed any sites within their account since moving to a higher level, Ezoic will give publishers up to 12 months to meet minimum requirements again. Once the account is above the minimum threshold for their current level again, the publisher will be secured in their existing level.
If after 12 months, if an account is unable to meet minimum requirements for their level for at least one month, the account will be moved down to the appropriate level.
What if an account drops below the minimum requirement, is able to meet the requirement within 12 months, but falls below the requirement again?
If an account has another month that falls below the requirements for their level, and no sites have been removed from the account, the publisher will be notified and given another 12 months to meet minimum requirements.
What if I have multiple Ezoic accounts, can I combine them?
Publisher’s should never have 2 Ezoic accounts. This is against Ezoic and Google ad policy; however, if for any reason you have more than 1 active account, Ezoic can combine them if you contact support for assistance and explain why there is more than 1 account.
Publishers that have a pattern of creating additional accounts or combining accounts risk being permanently banned from both Ezoic , any other Google Certified Publishers Partners, and Google AdSense / Google Ads Manager.
How do sites qualify for an invite to VIP?
There are a fixed number of VIP invites each month. The requirements for VIP start with exceeding $10,000 in monthly revenue on a regular basis. Publishers with long-standing Ezoic accounts and Premium subscription plans are given priority for new invites.
How often can an account apply to a higher level?
At each level, sites will have the ability to apply to a higher level in their Levels Dashboard. Once an application is received, if requirements are met or details are provided that suggest the account should be eligible for the next level, they’ll be moved to a higher level.
If a site does not meet requirements Ezoic will notify them once they do and provide them the ability to move to a higher level.
Will other publishers be able to see my level?
Accounts can choose whether or not they’d like for their sites or accounts to remain anonymous in programs or leaderboards that allow sites to see how others are performing or allows them to interact and learn from each other.
How do publishers know what level their site(s) are in?
Ezoic will display what level an account is in on their main dashboard. From there, they can go to their “Levels Dashboard” to see progress toward their next level and the dedicated resources available to them for support, consultation, and all additional resources provided.
How do accounts/site(s) move up a level?
Publishers will be able to apply to the next level in their Levels Dashboard when logged into their Ezoic account.
Once eligible for the next level, publishers will be notified in their dashboard that they meet criteria for the next level and should apply.
Sites can also apply early in their dashboard if they believe they are eligible or have additional circumstances that would make them eligible for a level upgrade.
What if a new site or account is assigned the wrong level?
New accounts/sites will be reviewed after the sign-up process and will be manually upgraded if our Levels Application Team determines they belong in a higher level than the one assigned.
What if an account removes a site and no longer meets their level’s minimum requirement?
If an account has removed any sites within their account since moving to a higher level, Ezoic will give the publisher 30 days to meet minimum requirements for their current level. If the site that was removed is re-added within the 30-day window, Ezoic will extend the window of time to meet minimum requirements to 12 months.
If after 30 days, an account is unable to meet minimum requirements for their level (and the removed site is not re-added to the account), the account will be moved down to the appropriate level.
Is there a way to move up levels faster?
Yes. Ezoic provides a free coaching and training program that includes classes and a community designed to help publishers accelerate and grow faster with the help of other successful Ezoic publishers and Ezoic’s expert staff.
This is designated as the Level-Up program and is available within the Levels Dashboard.
What if an account removes all sites and returns later, will it be able to re-enter its previous level upon return?
Accounts will be subject to the revenue and visit minimums for their current level regardless of if they have any sites active in them or not (see above). If sites are removed, accounts will have 30 days to re-add them or meet level requirements before being moved down to the appropriate level.
If sites are brought back after 30 days, and the account has been moved down a level, the account will have to meet eligibility criteria again and re-apply for a higher level.
How do sites get invited to Ezoic Premium within these levels?
For Premium, accounts are eligible to join our waitlist for onboarding new sites to premium in Level 1. All customers designated to Level 2 or higher that are fully-eligible for Premium will have sites automatically reviewed for eligibility. If so, they’ll have a chance to try it free to ensure the program meets their goals.
Premium is not available to Access Now publishers, and not all Level 1 publishers will receive invites due to the high volume of requests.
Are French, German, Spanish, Italian, or Russian language accounts eligible for Levels?
Not currently. Ezoic’s product and service offering to each of these markets is already tailored in many ways to those markets, sites, and accounts. In the future, we’ll have a similar form of the levels available in these markets as well.
How long does it take to advance levels?
Every site is different.There’s no standard for how long sites could be at a particular level. The levels are based on objective metrics associated with how well a publisher is performing overall.